When I was a kid, Come summer, I used to drink frooti all the time. For birthdays, Dad would buy us that large green packet full of Frooti It brings a flood of memories back to me. After we finished our Frooti, we would inflate the packet and jump on it with all our little mights.
BLAST
Here’s a sample of what remained.
“Mango frooti,fresh and juicy” followed by a lip-smacking “Ah!”
Parle introduced the Tetrapak juice. It was like an alien spacecraft back in 1985. What makes a Frootisail smoothly despite the shelf being stormed by the giant name bottles?
Have a look at the Pennaach's commercial for this delicious drink. This is what girls do when they're thirsty. Get your own juice box!
All you know is wrong. You have been lied to your entire life. There are no other Mango drinks. Other liquids claiming to be Mango-like are lying. They are apostates from the true way of Frooti. A true Frooti lover wouldn’t trade it or compromise with any other substitute. Yeah right. No I don’t want Real, Slice, Maaza or Mango Sip instead. Frooti is the uber-mango. Frooti is all. There will be a reckoning. Look here. Observe genius.
A survey created by Frooti’s manufacturer found that all tetrapak products were viewed by the public as children’s products.To address a wider audience, the ’’Digen Verma’’ campaign was started . Here take a look.
There's also the apna bhodu-apna hero "bindaas" commercial aimed at the college crowd.
You see, 15 years later and I'm still going bonker bonks for it . till the last drop. You can watch my face go all eight directions when I indulge in the mysteriously captivating flavour of this ambrosia. A visit to the tech market means aFrooti from Bimla Sweets.
What comes to your mind when you see these-
BACK OFF SUCKER !!
BLASPHEMY !!!!
I relive my childhood when that chilly mango taste rushes downthe throat.
Here, some haiku I wrote while occupied:
Frooti.Mine.Silence Ambrosia , bonne bouche.Indulge when fire flies.
Flushed and pouting Emerald velvet beckons Nature is jealous
Blushing splash, tickles your tongue, sticky, double O. two mangoes entwined
Oii buy me just one more, pray I have sinned.
Conclusion: Buy Frooti, drink nothing but Frooti, eat only things which compliment Frooti, which is everything good and decent in this world. Return to the Frooti. Frooti will always comfort you, forgive you.
You may call me insane. Prophets are never recognised.
Its interesting how a speeding semester comes to an awkward quietus in April . The disquiet brouhaha fades . Summers are silent . And deep summer is when laziness finds respectability. I very much feel that lull growing around and all over me while the scorching heat roasts everything under the sun.
There is a certain genre of music that pleases my soul in times as these. On weekends, I love lying in my bed, zonked and comatosed, listening to music. Such a stoned and wasted feeling comes along with such a weather . Like the red underwear that come with the superman pajamas. Occasionally , a squirrel from the garden would come and rest on the window while I would just watch it frisk and totter, instead of my otherwise attitude of scaring away all that is cute and beautiful around me .
I spent my last summers listening to Goo Goo dolls. This summer is dedicated to the spare haunting music of Mazzy Star, particulary “Into Dust” ,“Fade into you” and “Flowers in December”.
The voice of Hope Sandoval touches my soul. She sings through silence , a perfect laconic vocal delivery warped with drawn-out crescendos of reverbed and distorted guitar.
Mazzy Star updated the post punk psychedelia for the 1990s without sounding dated. The music is very much influenced by R.E.M., The Velvet Underground, Jimi Hendrix and the likes .
But still finds its own subtle sublime quintessence , that may not please the fans of The Jefferson Plane or The Grateful Dead .
Funny it makes me feel ennui and think obtuse . I hope I don’t screw up my internship project. But as they say "The bigger the summer vacation the harder the fall". Hence shamelessly spoiling myself before I go back to my world.